Author: admin_rkk

In the structure of the Russian FMCG market, confectionery products will rank third in terms of sales volume in 2026, after the dairy and meat categories. According to open data, their share is approximately 7.5%, according to NielsenIQ in one of the industry surveys. Confectionery products account for about 9% of spending in the consumer basket and are among the top 5 important FMCG categories.

Source: Nielsen

The consumer approach to spending has changed noticeably: today, people are increasingly balancing between saving money and wanting to treat themselves more in categories that are truly important to them. By saving on some everyday purchases, they are ready to allocate their budget to products that provide pleasure, convenience, and emotional value. Therefore, quality, functionality, and additional experiences come to the fore. The key factor in choosing sweets is the consumption scenario; buyers focus on the occasion — “for tea,” “as a gift,” “to treat themselves.”

Packaging is the most important tool for creating the consumer’s first impression of the product. The appearance and appetizing look of the three‑layer cakes under the BAKER HOUSE brand play a key role in the consumer’s choice. The product stands out on the shelf thanks to the large BAKER HOUSE logo, which can be seen even from a distance. A lot of space is devoted to the dessert itself, its taste and texture, which helps the buyer form an idea of the product. The range includes classic festive desserts. These are familiar flavours with a wide consumer reach. The cake packaging is eye‑catching, stimulates the appetite, and explains the product. This is especially important for the confectionery category, because the decision to buy is often made in seconds.

The BAKER HOUSE brand is produced by the RAMENSKY CONFECTIONERY PLANT — the company has been manufacturing products since 2010 and has firmly established itself in the market, earning the trust of customers.

During periods of economic turbulence and declining real incomes, people change their consumption patterns. Large expenses are put off “for later,” but the need for small pleasures does not disappear. The consumer is looking for affordable ways to relieve stress and feel that life is still going on. Sweets still remain in the basket, but now they need to have a clear “why” and “when” in the buyer’s own mind.

The consumer’s desire to consume sweets also has a physiological explanation. Simple carbohydrates quickly raise blood glucose levels, giving a feeling of satisfaction and a surge of energy. This triggers the production of “pleasure hormones” — dopamine and serotonin. Therefore, in Russia, with its harsh climate and shortage of sunny days, sweets act as an accessible stress reliever, partially compensating for the lack of external comfort.

BAKER HOUSE three‑layer cakes are a ready‑made holiday scenario that enjoys stable demand. If we look at the FMCG structure, confectionery products are a large category that remains at the top of consumer spending. BAKER HOUSE is a strong, recognizable brand that combines European style, a wide range of products, and ease of distribution. The brand has long been familiar to Russian consumers and continues to expand its lineup with new desserts that are sold due to the combination of price and quality.

Remember how, as kids, we’d wait for mom to make strawberry jam so we could spread it on a loaf of bread? We were inspired by these memories and tried to infuse a touch of warmth and comfort into every bite. The familiar taste of childhood is now available in the convenient form of KOVIS 240g sponge cakes with ripe strawberry jam.

Why are such simple combinations as light sponge cake and jam still popular? The fact is that simple, unpretentious desserts are associated with home comfort, and this gives us a sense of security and warmth. It’s a kind of comfort food that helps lift your mood and reduce stress levels.

From the point of view of developing the perfect dessert, this is a real find: a porous sponge cake soaked in moist strawberry filling becomes soft and tender. The light sponge cake has a neutral taste, which serves as an ideal background for sweet or sour-sweet jam and does not interrupt it, creating a balanced taste. This combination is a classic for a traditional tea party. The product is presented in a convenient format that is suitable for both family and individual use. In a package of 240 g — 8 cakes of 30 g each. This is practical: you can enjoy the dessert yourself on the road, and there will still be enough left to share with friends or colleagues.

Treat yourself to the taste of childhood with KOVIS sponge cakes — a delicate sponge cake, fragrant strawberry filling and that cozy taste that you want to return to again and again. KOVIS is a delightful break from your daily routine.

The Central Academic Theater of the Russian Army organized an event aimed at supporting the participants of the special operation and their loved ones — the “Club of their own”. The purpose of the event is to provide all possible assistance to those who, without sparing themselves, protect us in the war zone. Such meetings help to distract from problems and find a foothold in a difficult time for all of us. On March 07, 2026, on the eve of International Women’s Day, a congratulatory concert was held for the beautiful half of the club. The culprits of the celebration were the wives, mothers and sisters of their fighters. Those who are in the rear are helping to bring victory closer to our heroes who are “behind the tape”.

As part of the solemn concert, the women were congratulated by the People’s Artists of Russia and performed famous songs for them – “Officer’s Wives”, “Once upon a Time” from the legendary play “Hussar Ballad”, “Nocturne”, “The Best city on Earth”, “Blue Eternity”, “City of Lovers”; “Love girls”, “Potpourri about women” and poems. At the end of the program, the artists performed the song “You can’t live without women in the world, no”! RAMENSKOYE CONFECTIONERY PLANT supported this initiative and became a partner of this event, sweetening it with desserts from TM BAKER HOUSE, leaving a pleasant aftertaste from the previous evening.

Such meetings become a place where a wide range of issues are resolved – from providing various kinds of assistance to families who need it, to searching for missing children. Participation in such an event is an opportunity to express gratitude to the wives and mothers of our soldiers for their patience and strength.

PRODEXPO-2026 is the largest international food exhibition in Russia, bringing together leading manufacturers, distributors, and representatives of federal and regional retail chains.

Participation in the exhibition was an important stage in strengthening the company’s position in the confectionery segment. The products of the BAKER HOUSE brand were presented at the stand: sponge cakes, mini-tarts, poultry, bread rolls, as well as new products from 2026, designed taking into account current market trends.

Within the framework of the exhibition, strategic negotiations were held with federal and regional retail chains, distributors and potential export partners. The high interest in the products has confirmed its competitiveness and market demand. As a result of the work at the exhibition, the plant’s products were awarded by an expert jury and professional communities. Ramenskoye Confectionery Plant has been awarded the following awards:

• First degree diploma for the high consumer properties of BAKER HOUSE products: «Italian bread with pumpkin seeds, olive oil and sea salt, 250 g»; «Italian bread with tomatoes and oregano, olive oil and sea salt, 250 g»; «Italian bread with sunflower seeds, olive oil and sea salt, 250 g.»

• Diploma and gold medal based on the results of the «Best product of the year — 2026» competition — GRISSINI breadsticks with sunflower seeds and sea salt 80g TM «BAKER HOUSE».

• Diploma and silver medal — whole-grain buckwheat bread with onions and mushrooms 50g TM «BAKER HOUSE».

• Diploma and silver medal — mini-tarts «Caramel-peanuts» TM «BAKER HOUSE».

• Diploma and bronze medal — mini cakes «Truffle» by TM «BAKER HOUSE».

According to the results of the «Choice of Chains» competition, mini-sponge cakes «Ptifur» by TM «BAKER HOUSE» were awarded a separate award, which once again confirms the demand for the plant’s products.

RAMENSKOYE CONFECTIONERY PLANT annually monitors trends and innovations, developing products that are not only delicious, but also convenient for the end user. This was confirmed by the packaging of Scandinavian loaves 180g. It was she who was recognized by the expert jury as the best in the international competition for the best label and packaging «ProdExtraPack-2026».

The awards received confirm the high quality of confectionery products, compliance with industry standards and the company’s stable position in the professional environment. Participation in PRODEXPO-2026 was a significant step in the implementation of the company’s growth strategy. This year, RAMENSKOYE CONFECTIONERY PLANT plans to expand its product range, develop its export business and strengthen partnerships.

SIAL 2025 is one of the largest exhibitions in the world, bringing together manufacturers, distributors and consumers from all over the world. Participation in such a platform is not only an opportunity to present your product to a wide audience, but also useful experience for further development.

OOO RAMENSKY KONDITERSKIY KOMBINAT is actively developing its export strategy, participation in SIAL was an important step in this direction. At the exhibition, the company presented its BAKER HOUSE brand, which includes confectionery products and healthy snacks. All products are not only of high quality, but also have a variety of flavors, which allows satisfying any consumer preferences.

Participation in SIAL 2025 allowed us to conclude new export contracts and also provided an opportunity to study the Chinese audience in more detail, which allows us to quickly adapt to rapidly changing demand.
Subscribe to our Telegram channel (https://t.me/bakerhouse_official) where we posted a video report from the exhibition!

RAMENSKIY KONDITERSKIY KOMBINAT is pleased to invite you to the SIAL Shanghai 2025 exhibition at No. 2345. Longyang Road, Pudong New District, Shanghai.

Opening hours:

May 19th to 20th: from 08 to 18

May 21st: from 08 to 16

Our booth is located in Hall No. 3, Booth No.N3E012 To get a ticket, you must register online on the exhibition website. We look forward to meeting you!

GRISSINI is a classic of Italian cuisine, which consists of crispy sticks with the addition of various spices and seeds. Anyone who has visited Italy more than once might have noticed an unusual tradition when a bread basket with various fillings is always served as a mini-snack.

This spring, the BAKER HOUSE brand expanded the range of GRISSINI breadsticks with a new tomato flavor. The release is due to the growing consumer interest in natural products with a pure and healthy composition.

GRISSINI breadsticks with tomatoes from TM BH use Extra Virgin olive oil, thanks to which the body receives unsaturated Omega-3 fatty acids and B vitamins. A, D, E, and K. It has an excellent effect on digestion, the nervous system, the brain and the organs of vision. Tomato is one of the most popular vegetables in the world, which, in addition to its bright color, adds nutritional value to breadsticks. With its help, the body receives a large amount of lycopene, which is an important phytonutrient with antioxidant properties. It helps to stop the oxidation of lipids in the blood serum, thereby protecting against cardiovascular diseases.

GRISSINI with tomato from TM BH goes well with olives and meat delicacies, and is also suitable for various dishes and events. They can be served as an appetizer to aperitifs, used as a side dish, or even included in dishes such as salads and soups. Or partially wrap in slices of pancetta, cheese and create amazing Italian snacks. GRISSINI breadsticks with tomato from TM BH allow you to explore new gastronomic horizons.

GRISSINI and tomato from TM BH fit perfectly into the brand’s product line and are currently available in three trending flavors.: with pumpkin seeds, with sunflower seeds, with Italian herbs.

Healthy food products are one of the main trends in the Russian food market. To date, awards and certificates from food exhibitions serve as an additional guideline for consumers, indicating the recognition of product quality by the expert community.

From February 3-7, the BAKER HOUSE (BH) brand took part in the 32nd international exhibition of food, beverages and raw materials for production PRODEXPO-2025, where it presented its new products and was awarded.

As part of the exhibition, whole grain loaves (oatmeal, rye, buckwheat) were presented in a new flow-pack package that you can easily take with you. Bread rolls will be a great snack between main meals, there are only 16 calories in one loaf. The entire range of flavors was awarded a 1st degree diploma for high consumer qualities, and a gold medal from SOYUZEXPERTIZA was also awarded CCI OF the Russian Federation (SOEX). This once again confirms the value of the product itself for the consumer, distinguishes it from competitors.

Scandinavian loaves with pumpkin and spicy herbs were also awarded a 1st degree diploma for high consumer qualities.

The best product of 2025 with the award of the silver medal were: Grissini bread sticks BH with pumpkin seeds, Italian mini-loaves BH with sunflower seeds 110 gr., Italian mini-loaves BH with Provencal herbs, Italian mini-loaves BH with tomatoes.

Scandinavian BH rye bread with garlic and whole grain BH oatmeal bread with rosemary were recognized as the winners of the “Innovative Product” competition in the “Products for a healthy lifestyle” nomination.

BAKER HOUSE always strives to create a unique product, annually releases trending flavors. The brand’s products are sold through distribution companies, as well as large chain retailers. It is actively exported to such countries as Spain, Greece, Azerbaijan, Germany and others.

RAMENSKOYE CONFECTIONERY PLANT is pleased to invite you to the 32nd International exhibition of food, beverages and raw materials for their production PRODEXPO 2025.

The exhibition will be held from 3 to 7 February 2025 at the Expocentre in Moscow, Krasnopresnenskaya emb., 14.

Opening hours:

February 3-6: from 10:00 to 18:00

February 7: from 10:00 to 16:00

Our stand is located in Pavilion No. 2: Hall No. 3, stand No. 23C10

To receive a ticket, you must register online on the exhibition website.

We look forward to meeting you!

Each country has its own national ideas about what should be on the New Year’s table. In Russia, the New Year cannot be imagined without champagne, tangerines and traditional snacks. Let’s tell you how to cook them in a classic way with an original serving.

Since the Soviet era, the symbol of the New Year, most housewives have a classic Olivier recipe. There is no doubt that Olivier takes the deserved first place in the rating of New Year’s dishes. We bring to your attention olivier with “Doctor” sausage in a modern presentation with BAKER HOUSE tartlets.:

You need to carefully chop the sausage, boiled potatoes, carrots, pickles, chicken eggs, add canned peas, add salt to taste and mix them in a salad bowl with mayonnaise. Fill tartlets with salad and garnish with chopped herbs.

Первые упоминания о тарталетках в нашем привычном представлении как мини-корзиночек было в начале ХХ века. Кулинары того времени представили вниманию сотни всевозможных вариантов начинок, среди них определено выделяется рецепт вкусных тарталеток с красной икрой. Тарталетки с красной икрой — бестселер праздничного стола.

Тем не менее они определённо заслуживают второго места в нашем рейтинге. Приготовить тарталетки с икрой можно буквально за три минуты, а восхитительное сочетание солёной, тающей во рту красной икры и ледяного масла не оставит равнодушным даже самого предвзятого гурмана. Заполните готовые тарталетки начинкой. При помощи маленькой ложки разложите размягченное сливочное масло по мини-корзиночкам. Сверху аккуратно распределите красную икру. Постарайтесь равномерно распределить икринки. Это придаст блюду аккуратный вид и выразительность.

Украсьте тарталетки рубленой зеленью. Но откажитесь от базилика и кинзы, эти травы дают слишком сильный аромат и способны заглушить вкус красной икры.

A good appetizer for the festive table will be julienne, which is undoubtedly liked by many. We assign it the third place in our rating of traditional dishes in BAKER HOUSE tartlets. Tartlets with mushrooms and cheese are easy to prepare, you need to chop onions and mushrooms, fry them in a frying pan. While the mushrooms are cooking, you can make a cheese mixture by grating the cheese and mixing it with garlic pre-cooked in a garlic press and mayonnaise. After that, fill the bottom layer of the tartlet with the cheese mixture, put the mushrooms on top. Olives cut into rings can be used as decoration. Cook together with BAKER HOUSE and our tartlets will not leave you indifferent.