The demand for healthy snack products is growing all over the world amid the popularization of a healthy lifestyle. And the very rhythm of life contributes to the emergence of the habit of snacking on the go in modern society. Against the background of the emerging trend of healthy snacking, the largest retailers began to allocate entire shelves for such products. As a result, dry bread products in Russia are represented by a large number of brands and manufacturers.
RAMENSKOYE CONFECTIONERY PLANT follows the latest trends in the food industry and always keeps up with the times. Relying on quality and originality allows the company to successfully compete in the market and delight its customers with new and interesting products.
Statistics on the consumption of such products show that consumer preferences are increasingly shifting towards non-traditional and exotic tastes. Inspired by this trend, the RAMENSKOYE CONFECTIONERY PLANT creates new Scandinavian loaves with garlic and seafood, offering customers something new and interesting. The products of this line have already gained popularity among connoisseurs of unusual tastes.
Scandinavian loaves have a long history and were widespread in the region long before the advent of industrial bakeries. They were a popular product in the household of Scandinavian families, as they are stored for a long time and are convenient to carry.
Scandinavian loaves are thin bread tortillas that are typical of Scandinavian cuisine. They are made from rye or oat flour, water, salt, and sometimes yeast. The bread dough is rolled out onto a flat surface and baked until crisp.
Scandinavian breads have a rich taste and contain a lot of fiber, which makes them a nutritious and healthy product. They are often served with butter, cheese or various delicacies. They can also be used as a base for snacks or as a crunchy component in various dishes.
RAMENSKIY CONFECTIONERY PLANT LLC took part in one of the largest confectionery exhibitions in the Middle East and North Africa – ISM Middle East 2024, which brought together more than 500 key enterprises of the confectionery industry and presented new confectionery products in various categories and from all continents.
The exhibition brought together opinion leaders of the leading brands of the sweets and snacks industry, negotiations were held during the exhibition and new contracts were signed.
Participation in the world—class exhibition allowed us to verify the correctness of the chosen strategy by the RAMENSKOYE CONFECTIONERY PLANT, the main trends of the modern market are products with a reduced sugar content and the direction of healthy lifestyle products.
The visitors of the exhibition particularly noted the healthy food products presented at the stand, such as wholegrain breads, Italian breads and grissini with different flavors. The undoubted leader of the open tasting was the Baker House truffle cake.
The ISM Middle East 2024 exhibition has become an important event for industry experts from all over the world. They got acquainted with new trends in the food industry, found new ideas and solutions for their business.
RAMENSKOYE CONFECTIONERY PLANT is pleased to invite you to the world’s largest exhibition of sweets and snacks ISM Middle East 2024 at Dubai World Trade Center, Sheikh Zayed Road, Dubai, United Arab Emirates. Opening hours: 24 to 25 September: from 10 to 18 September 26: from 10 a.m. to 5 p.m. Our booth is located in Hall No. 2, booth No. B2-60 To receive a ticket, you must register online on the exhibition website. 16/09/2024 We look forward to meeting you!
Ecological Society “Ecorazvitie” teamed up with the government of the Altai Republic and “Ramensky Confectionary Combine” to provide humanitarian aid to the residents of Orsk affected by the flood, delivering 6 thousand packages of food products.
We came up with Whole Grain Bread for conscious people who watch their diet. We dispel the myths that snacks are harmful, we use three natural bases: buckwheat, oatmeal and rye, instead of regular flour, each rich in its composition and abundance of seeds and grains.
Whole grain breads have a lot of protein and fewer carbohydrates, and those that are complex, which means there will be more energy. Polyunsaturated fatty acids contained in the bread have a positive effect on the body, and dietary fiber from the grain mass creates a feeling of lightness.
Baker House Italian mini-breads are made for a pleasant experience! Take a pleasant pause and be transported on a journey through the delicious expanse.
Mini breads are a great addition to any meal, whether it’s sunflower seed bread with pâté or cottage cheese for breakfast, with Provencal herbs for a salad or soup at lunch, and a cheese plate with mini-breads with tomato and oregano with wine for the evening will not leave you, or your guests.
Take the breads with you on the road or to work – they are pleasantly crunchy, do not crumble, and energize you with natural ingredients , vitamins and minerals.
Умение идти в ногу со временем, улавливать тренды и всегда предлагать рынку продукты, которые отличаются небанальным подходом и каждый раз не просто оправдывают ожидания потребителя, но и порой предвосхищают их – вот фирменный стиль работы Раменского Кондитерского Комбината. Бренды компании, ставшие за годы своего существование символом качества, на которое сегодня ориентируются многие, продолжают развиваться и задавать тон в отрасли.
Один из векторов развития Раменского Кондитерского Комбината связан с расширением ассортимента продукции в индивидуальной упаковке. Это напрямую связано с особенностями потребительского поведения. По опросу ВЦИОМ, 57% россиян совершают спонтанные покупки. Подобным образом обстоят дела во всем мире – например, в Китае импульсивные приобретения свойственны 88% потребителей.
Индивидуальная упаковка позволяет купить ровно столько кондитерских изделий, сколько человек способен съесть здесь и сейчас. Кроме того, это очень удобно и практично, как раз для тех перекусов, без которых многие не могут обойтись. И выбор должен быть у каждого.
И, если сторонники ЗОЖ могут выбрать из ассортиментного портфеля Раменского кондитерского комбината те же хлебные палочки, то для любителей сладких перекусов производитель выпустил в индивидуальной упаковке сразу два вида Мини-тартов BAKER HOUSE: карамельно-арахисовый и кокосовый. Эти традиционные французские корзиночки, изготовленные из светлого песочного теста, наполненные густой карамельной начинкой с дробленым арахисом или с сочной кокосовой начинкой, и декорированные шоколадной глазурью, которые уже успели полюбиться россиянам, теперь удобно взять с собой. Изысканный десерт, способный зарядить энергией на весь день и сделать любое чаепитие более приятным, в индивидуальной упаковке становится доступным для вас в любом месте.
И это не единственная премьера, которую подготовила компания. В настоящее время на предприятии ведется работа по выпуску в индивидуальном формате продукции востребованной покупателями линейки от TM KOVIS – «Колечки».
«Колечки» – это уникальный продукт для российского рынка, в котором идеально сочетаются сочная начинка и воздушное тесто, а легкая тающая текстура создаст настроение на целый день. Идеально для перекуса! Тем более что в индивидуальной упаковке можно купить одно или несколько колечек, съесть его по дороге или взять с собой на работу, в школу и не переплачивать. «Колечки» TM KOVIS доступны по цене и отличаются превосходным качеством. Подходят они и для продаж в вендинговом формате – они хорошо входят в ячейку большинства автоматов и не деформируются при падении. Еще одно преимущество продукта связано с возможностью выбора для потребителя, того вкуса, который нравится именно ему. Сейчас продукт представлен в ассортименте с 3 видами популярных начинок: с клубничным джемом, шоколадно-ореховым кремом, и с кремом вареная сгущенка.
LLC “RAMENSKY KONDITERSKY KOMBINAT ” is a stable and dynamically developing enterprise engaged in the production of confectionery products. It has been working in the Russian market for almost 25 years . In an effort to reach the consumer audienceto the fullest extent possible, RKK markets its own brands, developed for different price segments – BAKER HOUSE (BH), Kovis, Master of Dessert, Domashniy, Funny Bunny are represented in almost every retail outlet. In the future the manufacturer intends to move only forward, expanding the assortment and continuing to give new flavors to its consumers. LLC “RAMENSKY KONDITERY COMBINAT” 140152, Moscow region, Ramenskoye, v. Kuznetsovo, ul. Tsentralnaya, p. 180 Tel: +7 (495) 941 61 29 E-mail: Info@ramkonditer.ru www.ramkonditer.ru LLC “RKK Trade” – the official dealer of LLC “RAMENSKY KONDITERSKY Kombinat” 121170, Russia, Moscow, Kulneva str. Kulneva, 3, bldg. 1 Tel: + 7(495) 221 70 34 E-mail: info@rkktrade.ru www.rkktrade.ru
BAKER HOUSE delights its customers with another new product – GRISSINI breadsticks. They add variety to any dish and allow you to quickly prepare light snacks. Breadsticks are made according to traditional recipes, without dyes or preservatives. They are baked from yeast dough in a special tunnel-type oven. The recipe is based on only natural and high-quality ingredients, including sunflower and sesame seeds, EXTRA VIRGIN olive oil (extra virgin oil), dry garlic and Italian herbs. This combination of ingredients supports the trend towards conscious consumption.
GRISSINI from BAKER HOUSE can quickly and elegantly decorate the table and brighten up the wait for dishes to be served. Now breadsticks are a common element of table setting in restaurants and pizzerias around the world. Today, GRISSINI breadsticks from BAKER HOUSE are available in two flavors:
According to Nielsen research, “Russia has become the leader in the growth rate of cash sales in the group of goods that can be conditionally combined into the category “sneaking”: the increase was 10.2%.”
The market for bread snacks is developing thanks to the trend for fractional meals. Due to the increasing pace of life, many do not have time to have a full lunch, preferring light snacks and snacks that can be eaten on the go. GRISSINI from TM BAKER HOUSE support these trends. Breadsticks are convenient to take with you as a light snack. The compact packaging is made of high-quality material and has a simple, but at the same time stylish design. Italian breadsticks can be safely added to the list of must-have products for preparing snacks. The sticks pair perfectly with an endless assortment of cured meats and a variety of cheeses.
GRISSINI can be beautifully presented as an appetizer with a glass of wine, wrapped in a slice of prosciutto. GRISSINI can also be added to the lunch or dinner menu, replacing regular bread – they are ideal for soups, salads and meat. The product has a bright flavor palette, and in addition to natural and high-quality ingredients, it also contains vitamins and minerals.
With many foreign companies leaving, buyers will be looking for equivalents to foreign breadsticks. And GRISSINI from TM BAKER HOUSE will easily occupy the vacated niche. At the same time, the product is available to everyone – its price is significantly lower than the remaining imported analogues. With confidence, we can say that the new product will show itself with dignity both on the healthy food shelf and on the snack shelf.
BAKER HOUSE is a brand of Ramenskoye Confectionery Plant, which has been operating on the Russian market for more than 20 years and is one of the leading Russian manufacturers of confectionery products, which is confirmed by the company’s annual awarding of the “Best Enterprise” status. The company’s product line, in addition to BAKER HOUSE, also includes well-known brands, such as KOVIS, Master of Dessert, Funny Bunny and Domashny. All company brands are represented in almost every retail outlet. In the future, the manufacturer intends to move only forward, expanding the range and continuing to give new tastes to its consumers.
RAMENSKIY CONFECTIONERY PLANT, LLC 140152, Moscow region, g. Ramenskoye, d. Kuznetsov, st. Central, p. 180 Tel.: +7 (495) 941 61 29 E-mail: Info@ramkonditer.ru www.ramkonditer.ru RCC Trade LLC is the official dealer of RAMEN CONFECTY PLANT LLC 121170, Russia, g. Moscow, ul. Kulneva, 3, str.1 Tel.: + 7(495) 221 70 34 E-mail: info@rkktrade.ru www.rkktrade.ru
According to the 2021 Global Consumer Behavior Survey conducted by PWS among Russian consumers, 40% of respondents are increasingly paying attention to everything related to health, as well as environmental and sustainable development issues. RAMENSKY CONFECTIONERY FACTORY constantly studies trends in the market of confectionery and healthy lifestyle products, conducts surveys of target audience, introducing innovative solutions, improving the recipe and expanding its product portfolio. The company started 2022 with a total upgrade of the “Scandinavian” bread line – changes affected the recipe, packaging and design.
Power of the North
In Scandinavian countries, bread is a traditional product and a worthy replacement for regular yeast bread. The crispbreads contain slow carbohydrates, a large amount of fiber, are enriched with vitamins and minerals, and various food additives and spices fill this healthy product with an appetizing aroma and excellent taste.
Today, bread is produced in a large assortment, from various varieties of cereal crops. For example, whole grain “Scandinavian” breads “Baker House” ™ are available in two flavors:
“Scandinavian” breads are made according to a unique recipe from natural ingredients: they use a minimum amount of flour and water, which are the binding element of all cereals. Crisps contain only grain mass: sunflower seeds, sesame seeds, oatmeal, flax seeds, etc. All these useful substances help remove toxins from the body, improve digestion and speed up metabolism, satisfy hunger for a long time and saturate you with energy for the whole day.
Thanks to the special production technology of the product, the vitamins and minerals contained in dietary fiber, namely magnesium, selenium, iron, zinc and vitamin E, are completely preserved in the “Scandinavian” breads.
Crispbreads are ideal for breakfast, go well with soups, and are also used as a healthy snack: just spread with pate, processed cheese or curd paste and cover with slices of meat, vegetables or fish.
One of the key directions in the near future is sustainable living (в переводе как «устойчивый образ жизни») – encourages people and businesses to minimize their use of the planet’s resources and reduce the damage human interaction causes to the environment. At a more complex level, this direction is called “achieving a zero energy balance with the Earth,” which implies the return of those resources that were consumed by humans. This concept creates new thinking and encourages thinking about what we can do now to live more sustainably in the future, leaving the planet green.
According to PWS research, an increasing number of consumers are adopting sustainable lifestyles, which include purchasing products made from recyclable and recycled materials, avoiding fast fashion, reducing electricity and water use, and other principles. At the same time, the price for consumers remains the predominant factor outweighing the environmental friendliness of the product, i.e. Some Russian consumers are not yet ready to spend more for goods and services that do not have a negative impact on the environment.
Thus, manufacturers can no longer help but respond to new consumer demands. In addition, companies need to maintain competitiveness: despite the regular rise in price of raw materials, produce new products at affordable prices, without compromising product quality and gradually introducing sustainable development methods into production. This approach demonstrates concern for consumers and the environment.
At the initial stage of greening a business, an important step is the introduction of eco-packaging, the process of which is quite long and expensive. Following modern trends, Ramensky Confectionery Plant began a gradual transition to modern packaging solutions. “Scandinavian” breads are now produced in packaging made of high-quality material, convenient and recyclable.
Format EAT-TO-GO
Analyzing the latest trends in healthy lifestyle categories, the company’s specialists updated the design and developed a new packaging format for “Scandinavian” bread. The new design not only emphasizes the high quality of the product, but can even whet your appetite. The line is differentiated by the background colors of the packaging depending on the taste of the bread. On the side of the packaging, the beneficial properties of the product are indicated for instant familiarization and attracting the buyer’s attention.
The packaging consists of a cardboard box, which prevents the product from deforming during transportation. There are 4 bags inside the box, each bag contains two loaves of bread. This format allows you to take the product with you as a tasty and satisfying snack – it will fit into a bag of any size. In addition, packaging is easy for further waste separation.
“Having adjusted to the new market realities, we can say with confidence that the product modernization was successful. Our task was to bring an updated product to the market in the most convenient packaging for the consumer. The product meets all the latest requirements: simple and clear design, hygiene (thanks to individual packaging it is possible to use the product without touching it with your hands), environmental friendliness (100% recyclable packaging), healthy lifestyle trend (contains only natural ingredients), eat-to-go format (easy to take with you), affordable price on the shelf.”
Daria Malenkova, commercial director company “RAMENSKY CONFECTIONERY FACTORY”
BAKER HOUSE is a brand RAMENSKY CONFECTIONERY FACTORY, which has been operating on the Russian market for more than 20 years and is one of the leading Russian manufacturers of confectionery products, which is confirmed by the company’s annual assignment of the “Best Enterprise” status. In the future, the manufacturer intends to move only forward, expanding the range and continuing to give pleasant emotions to its consumers.
RAMENSKIY CONFECTIONERY PLANT, LLC 140152, Moscow region, g. Ramenskoye, e. Kuznetsov, st. Central, p. 180 Tel.: +7 (495) 941 61 29 E-mail: Info@ramkonditer.ru www.ramkonditer.ru
RKK Trade LLC – official dealer LLC “RAMENSKY CONFECTIONERY FACTORY” 121170, Russia, Moscow, st. Kulneva, 3, building 1 Tel.: + 7(495) 221 70 34 E-mail: info@rkktrade.ru www.rkktrade.ru
RAMENSKY KONDITERSKY Kombinat invites you to visit its stand at the 29th International Exhibition of Food, Beverages and Raw Materials for their Production “PRODEXPO – 2022”.
The exhibition will be held from February 7 to 11, 2022 at the Expocentre at Krasnaya Presnya (14 Krasnopresnenskaya Embankment, Moscow).
Exhibition opening hours: February 7-10, 2022 – from 10:00 to 18:00, February 11, 2022 – from 10:00 to 16:00. To visit the exhibition free of charge, it is necessary to register on-line at the exhibition website in advance.
Our stand is traditionally located in Pavilion 7: Hall 4, Stand #B01.
