According to the 2021 Global Consumer Behavior Survey conducted by PWS among Russian consumers, 40% of respondents are increasingly paying attention to everything related to health, as well as environmental and sustainable development issues.
RAMENSKY CONFECTIONERY FACTORY constantly studies trends in the market of confectionery and healthy lifestyle products, conducts surveys of target audience, introducing innovative solutions, improving the recipe and expanding its product portfolio. The company started 2022 with a total upgrade of the “Scandinavian” bread line – changes affected the recipe, packaging and design.
Power of the North
In Scandinavian countries, bread is a traditional product and a worthy replacement for regular yeast bread. The crispbreads contain slow carbohydrates, a large amount of fiber, are enriched with vitamins and minerals, and various food additives and spices fill this healthy product with an appetizing aroma and excellent taste.
Today, bread is produced in a large assortment, from various varieties of cereal crops. For example, whole grain “Scandinavian” breads “Baker House” ™ are available in two flavors:
“Scandinavian” breads are made according to a unique recipe from natural ingredients: they use a minimum amount of flour and water, which are the binding element of all cereals. Crisps contain only grain mass: sunflower seeds, sesame seeds, oatmeal, flax seeds, etc. All these useful substances help remove toxins from the body, improve digestion and speed up metabolism, satisfy hunger for a long time and saturate you with energy for the whole day.
Thanks to the special production technology of the product, the vitamins and minerals contained in dietary fiber, namely magnesium, selenium, iron, zinc and vitamin E, are completely preserved in the “Scandinavian” breads.
Crispbreads are ideal for breakfast, go well with soups, and are also used as a healthy snack: just spread with pate, processed cheese or curd paste and cover with slices of meat, vegetables or fish.
Whole grain bread “Scandinavian” oatmeal from TM BAKER HOUSE
SUSTAINABLE LIVING principle
One of the key directions in the near future is sustainable living (в переводе как «устойчивый образ жизни») – encourages people and businesses to minimize their use of the planet’s resources and reduce the damage human interaction causes to the environment. At a more complex level, this direction is called “achieving a zero energy balance with the Earth,” which implies the return of those resources that were consumed by humans. This concept creates new thinking and encourages thinking about what we can do now to live more sustainably in the future, leaving the planet green.
According to PWS research, an increasing number of consumers are adopting sustainable lifestyles, which include purchasing products made from recyclable and recycled materials, avoiding fast fashion, reducing electricity and water use, and other principles. At the same time, the price for consumers remains the predominant factor outweighing the environmental friendliness of the product, i.e. Some Russian consumers are not yet ready to spend more for goods and services that do not have a negative impact on the environment.
Thus, manufacturers can no longer help but respond to new consumer demands. In addition, companies need to maintain competitiveness: despite the regular rise in price of raw materials, produce new products at affordable prices, without compromising product quality and gradually introducing sustainable development methods into production. This approach demonstrates concern for consumers and the environment.
At the initial stage of greening a business, an important step is the introduction of eco-packaging, the process of which is quite long and expensive. Following modern trends, Ramensky Confectionery Plant began a gradual transition to modern packaging solutions. “Scandinavian” breads are now produced in packaging made of high-quality material, convenient and recyclable.
Format EAT-TO-GO
Analyzing the latest trends in healthy lifestyle categories, the company’s specialists updated the design and developed a new packaging format for “Scandinavian” bread. The new design not only emphasizes the high quality of the product, but can even whet your appetite. The line is differentiated by the background colors of the packaging depending on the taste of the bread. On the side of the packaging, the beneficial properties of the product are indicated for instant familiarization and attracting the buyer’s attention.
The packaging consists of a cardboard box, which prevents the product from deforming during transportation. There are 4 bags inside the box, each bag contains two loaves of bread. This format allows you to take the product with you as a tasty and satisfying snack – it will fit into a bag of any size. In addition, packaging is easy for further waste separation.
“Having adjusted to the new market realities, we can say with confidence that the product modernization was successful. Our task was to bring an updated product to the market in the most convenient packaging for the consumer. The product meets all the latest requirements: simple and clear design, hygiene (thanks to individual packaging it is possible to use the product without touching it with your hands), environmental friendliness (100% recyclable packaging), healthy lifestyle trend (contains only natural ingredients), eat-to-go format (easy to take with you), affordable price on the shelf.”
Daria Malenkova, commercial director company “RAMENSKY CONFECTIONERY FACTORY”
BAKER HOUSE is a brand RAMENSKY CONFECTIONERY FACTORY, which has been operating on the Russian market for more than 20 years and is one of the leading Russian manufacturers of confectionery products, which is confirmed by the company’s annual assignment of the “Best Enterprise” status. In the future, the manufacturer intends to move only forward, expanding the range and continuing to give pleasant emotions to its consumers.
RAMENSKIY CONFECTIONERY PLANT, LLC
140152, Moscow region, g. Ramenskoye,
e. Kuznetsov, st. Central, p. 180
Tel.: +7 (495) 941 61 29
E-mail: Info@ramkonditer.ru
www.ramkonditer.ru
RKK Trade LLC – official dealer
LLC “RAMENSKY CONFECTIONERY FACTORY”
121170, Russia, Moscow, st. Kulneva, 3, building 1
Tel.: + 7(495) 221 70 34
E-mail: info@rkktrade.ru
www.rkktrade.ru
